Pull up a chair.

My podcast

I sit down with people who run membership sites, and with the members who join them, and ask how it really goes. Press play on any episode.

• Who keeps our website running?

  Denise Washington · 0:42

  My guests are AI-generated characters, not real customers.

  Denise runs the Nevada Dental Hygienists' Association and still calls the web guy for everything. She tells me how the association works, and I build it.

• All the content, no course

  Priya Raman · 0:40

  My guests are AI-generated characters, not real customers.

  Priya teaches yoga and runs Rooted. She has folders of PDFs and hours of video, and her students want a real program.

• Day one? Easy.

  Hana Tanaka · 0:28

  My guests are AI-generated characters, not real customers.

  Hana is in Kwame's twelve-week leadership cohort. She manages a small team and does a lesson on her lunch break.

• Forty slide decks, zero courses

  Dr. Marcus Reyes · 0:35

  My guests are AI-generated characters, not real customers.

  Marcus runs Reyes Aesthetics Academy and trains nurses to be certified injectors. His course lived in forty slide decks, because he's in the clinic all week.